The article seeks for the reason why the press can obtain its periodical cluster in such a long time with case illustrations of orient magazine ( dongfang zazhi ) and monthly journal of novels ( xiaoshuo yuebao ) 从而得出如下结论:商务印书馆创办了如此长寿的期刊群,是因为刊物紧扣时代脉搏,不断革新,不仅适时的更换主编,而且对刊物从里到外、从理念到版式都进行改革。